AI Tools for Business Analysis and Market Trend Insights: Practical Workshop Cohort 01 (3 Sunday Sessions)(Tainan)

This course focuses on the practical application of AI in business analysis and market trend insights. Participants will integrate multiple AI tools, including Gemini, ChatGPT, and Claude, across a complete analytical workflow: from business data extraction and market sentiment analysis to competitor monitoring, customer segmentation, demand forecasting, and pricing strategy. Rather than teaching isolated tool operations, this course demonstrates how to chain multiple AI tools into automated analysis pipelines, with hands-on practice in Vibe Coding and NLP sentiment recognition. Through practical exercises, participants will produce customer personas, trend forecasting models, and automated insight reports, turning scattered business data into actionable decisions and sharpening both analytical efficiency and market sensitivity.

Course Outline

8/9 (Sun) — Data Extraction & Sentiment Analysis

Business Data Extraction Collect business data with Gemini, then run automated AI preprocessing in ChatGPT through a Vibe Coding workflow.

Market Sentiment Analysis Analyze market sentiment data with ChatGPT, then perform hands-on NLP sentiment recognition with Claude.

8/16 (Sun) — Competitor Intelligence & Customer Segmentation

Competitor Monitoring & Trend Forecasting Set up automated AI monitoring of competitor data, connected to ChatGPT to build trend forecasting models.

Customer Segmentation & Personas Automatically segment customer data and build customer personas, with AI generating segment-based marketing strategies.

8/23 (Sun) — Forecasting, Pricing & Decisions

Demand Forecasting & Pricing Strategy Run demand forecasting from product data, then use Claude to analyze AI-driven pricing strategies.

AI-Powered Business Decisions Apply AI simulation and analysis to business decision data, with automated generation of insight reports.